Looking for an Instamojo alternative?

• Their products are considered purchases — furniture, jewellery, tiles, textiles — where price or customization is discussed before a sale closes, not paid instantly at checkout
• They don't want 5% + ₹3 per transaction (or even the reduced 2% + ₹3 per transaction on Growth) cut out of a large-ticket sale just to process an order
• Their customers already reach them on WhatsApp and Instagram, and they want automated replies or AI-driven lead qualification built into those conversations, not just a chat widget
• They need to see where each enquiry stands — new, being followed up, negotiating, closed — rather than just whether a cart converted

None of this means Instamojo is a weak product — its cart, checkout, coupons and shipping-partner integrations are genuinely built for the sellers it's designed for. It's the wrong shape for a different kind of sale, which is the gap Velodine fills.

There's also a per-product photo ceiling worth knowing about: Instamojo's product images run 1 image per product on Lite, 3 on Starter, 10 on Growth. For furniture or jewellery, where a buyer typically wants several angles of the same piece before they'll even enquire, that's a limit worth checking against your actual catalog before picking a tier — Velodine doesn't tier product photo counts by plan at all.

Velodine replaces the WhatsApp-PDF-catalog habit it's built around with an always-current, branded digital catalog — 20 designs built for furniture, jewellery, tiles and textiles (out of 51 designs total across every vertical Velodine supports) — plus an optional click-to-chat WhatsApp link a tenant can turn on so an enquiry continues as a WhatsApp conversation.

Every product page ends in a structured enquiry rather than a payment, and every enquiry — whether raised against one product or several from a cart — keeps those products attached as it moves through a lead pipeline: New, Contacted, Negotiating, Converted, Lost. There's no payment step to build, secure or reconcile, because Velodine never touches the money — the seller closes the sale however they already do.

Velodine's Instagram automation — automated replies, keyword triggers, and AI-driven conversations that can qualify a lead before a human sees it — is available on the Business plan and above, and the same kind of WhatsApp automation is available on the Business plan and above — a category Instamojo doesn't have at all beyond a basic chat widget.

Team access is explicit too: owner, manager and viewer roles exist on every Velodine plan, though seat counts scale with the plan (Online 1 · Starter 2 · Growth 5 · Business 15) — Online's single seat can't actually hold a second team role. Physical-location support is plan-gated the same way (Online – · Starter 1 · Growth 3 · Business 5), for sellers running more than one showroom. Instamojo's public pages don't document either of these, so this isn't a claim that Instamojo lacks them — only that Velodine's are confirmed and plan-gated in a documented way.

Instamojo's own homepage calls out art, jewellery, beauty, food, courses and events as use cases — a broad net that fits a checkout-first product well, since almost anything with a fixed price and a shippable form factor works. Velodine narrows to furniture, jewellery, tiles and textiles specifically, which is a smaller list on purpose: those are the categories where the WhatsApp-shared-PDF habit Velodine replaces is still the default, because an enquiry-and-follow-up sale, not an instant checkout, is how these categories actually close.

That focus shows up in the catalog designs themselves — Velodine ships 20 layouts built around how furniture, jewellery, tiles and textiles are actually photographed and browsed (part of 51 designs total across every vertical Velodine supports), rather than a general-purpose eCommerce template reused across every category the way Instamojo's 19+ premium themes are.

Because Instamojo processes the payment, its Online Store plans layer a transaction fee (5% + ₹3 per transaction, or 2% + ₹3 per transaction on Growth) on top of the annual plan price. Velodine never touches the payment, so there's nothing to take a cut of — just a flat annual fee regardless of deal size.

Current Velodine plans: Online ₹4,999/year, Starter ₹8,999/year, Growth ₹17,999/year, Business ₹34,999/year. Whichever plan you pick starts with a 14-day free trial of that same plan, not a separate stripped-down trial tier.

Being fair to the competitor being compared: if you actually want to take payment and ship product through one dashboard, Instamojo's Growth plan's abandoned-cart recovery, discount coupons and shipping-partner scheduling are real, useful, well-integrated features that Velodine deliberately doesn't build, because Velodine isn't a checkout product.

Instamojo is also a broader company than just this one product — it separately sells Smart Pages (a landing-page builder) and Payment Links (one-off payment requests by SMS or email), plus a done-for-you "Do-It-For-Me" plan where its own team builds and runs the store for you. A seller who wants one vendor covering campaign pages, quick payment collection and a full storefront has a reason to stay on Instamojo rather than split that across tools.

Moving off Instamojo doesn't mean moving off payments entirely — it means moving the catalog-and-discovery part of your business onto a platform that ends at a structured enquiry instead of a payment. Sellers making this move keep collecting payment exactly how they already do outside the platform, whether that's UPI, bank transfer, cash on delivery in person, or a separate payment link for the rare customer who wants to pay online upfront.

The switch is more about the shape of the sales process than the mechanics of moving data: re-listing products with photos and pricing context, pointing your WhatsApp share link at the new catalog, and getting your team used to working enquiries through a pipeline instead of watching a cart-conversion dashboard. Your own domain comes along too, if your plan supports it — Velodine's own-domain ladder runs Online: velodine.in/catalog/yourshop · Starter: velodine.in/catalog/yourshop · Growth: yourshop.velodine.in · Business: your own domain.