Compared: Dukaan's online storefront + checkout platform (mydukaan.io). Reviewed 26 September 2026.
Dukaan is built around a shopping cart and in-app checkout. If what you're actually selling needs a conversation before a sale closes — furniture, jewellery, tiles, textiles — you may be looking for something structured around enquiries instead of checkout.
Dukaan — Dukaan's online storefront + checkout platform (mydukaan.io) — does a genuinely capable job of the thing it's built for: an online storefront, cart, checkout and pan-India shipping for direct-to-consumer sellers. Where it stops fitting is anything where the sale doesn't close on the product page — a customer wants a quote, a customisation, a showroom visit, or just a conversation before they'll commit. A cart doesn't help in that moment, and building an enquiry flow on top of a checkout-first platform is working against the grain of how it was designed.
That gap shows up most for furniture, jewellery, tiles and textiles sellers, where price depends on size, material, purity or customisation and is negotiated rather than fixed. If that's your business, the alternative you want isn't just "a different storefront" — it's a platform built around capturing and following up on an enquiry instead of processing an order through checkout.
Before switching, it's worth being specific about what you actually need instead of a checkout:
Velodine is one option built specifically around the list above — though a few of those items, like multi-location support, are gated by plan rather than available on every tier. Here's how the two platforms compare feature by feature, including where Velodine deliberately has no equivalent to Dukaan's checkout.
| Comparison point | Velodine | Dukaan | Notes |
|---|---|---|---|
| Storefront & catalog | |||
| Branded digital storefront/catalog | YesEvery plan | YesCustomizable storefront with 20+ themes and a large plugin marketplace | Dukaan: Confirmed: fully responsive, brandable storefront, a Wishlist plugin, and bulk product/inventory import. Not confirmed as native Dukaan features (a separate claim from "branded storefront" itself): a printable shop-counter QR code, spam-protected enquiry forms, proactive review-nudge reminders, or camera barcode scanning — none appear on Dukaan's homepage feature list or in its 87-plugin marketplace as of review. |
| Own web address / custom domain | PartialOnline: velodine.in/catalog/yourshop · Starter: velodine.in/catalog/yourshop · Growth: yourshop.velodine.in · Business: your own domain | Not publicly documented | Dukaan: Dukaan's pricing page carries a customer FAQ titled "Can I use my own custom domain with any plan?", so the topic is clearly addressed for prospective merchants — but the answer text loads client-side after page load and wasn't retrievable on this pass, and help.mydukaan.io (its help center) blocked automated fetches (HTTP 403). Could not independently confirm which plan tiers include custom-domain support. |
| Industry-specific catalog designs | Yes20 designs built for furniture, jewellery, tiles & textiles (51 total across all industries), every plan | Partial20+ generic ecommerce/D2C themes, none vertical-specific to this comparison's categories | Dukaan: Dukaan's theme gallery lists tags like "D2C", "Clothing Focused", "B2B" and "Big catalogue" — broad commerce archetypes, not designs built for furniture, jewellery, tiles or textiles specifically. |
| SEO-indexable, Google-discoverable storefront | YesEvery plan | YesServer-rendered storefronts with per-store sitemaps | Dukaan: A live Dukaan-hosted storefront returns real product names, prices and a page title/meta description in its initial HTML (not a client-only shell), and mydukaan.io publishes per-store and per-product XML sitemaps. Its plugin marketplace also offers All-in-one SEO, Google Search Console and SEO-preserving URL redirects. |
| Leads & follow-up | |||
| Structured lead capture with product context attached | YesEvery plan | NoCart-and-checkout flow, not an enquiry form | Dukaan: A sample Dukaan storefront (faremart) goes straight from product to cart to checkout with no structured enquiry/contact form capturing a message alongside the product — consistent with Dukaan being an order-checkout platform rather than an enquiry-capture one. |
| Lead pipeline/follow-up stages (New/Contacted/Negotiating/Converted/Lost) | YesEvery plan | NoOrder tracking exists; a New/Contacted/Negotiating/Converted/Lost enquiry pipeline does not | Dukaan: Dukaan's own feature list (Launch/Scale/Manage sections) covers order tracking, invoicing and order reports — nothing describing a lead or enquiry pipeline, which fits a checkout platform rather than an enquiry-CRM one. |
| Restock waitlist for out-of-stock items | YesEvery plan | NoNo back-in-stock/waitlist plugin found | Dukaan: None of the 87 plugins in Dukaan's marketplace covers back-in-stock notifications or a restock waitlist. Its "Stock Override" plugin does the opposite — it lets a merchant keep selling an item marked out of stock. |
| Catalog/enquiry analytics (views, sources, conversion) | YesEvery plan | YesOrder/traffic/sales analytics, not enquiry-conversion analytics | Dukaan: Homepage promises "Advanced Analytics: all the information about your sales, traffic, regions and products", and the plugin marketplace adds Google Analytics, Search Console and Facebook Pixel. Framed around orders, since Dukaan has no enquiry funnel to attribute conversions from. |
| Multi-location & team | |||
| Physical locations per plan | YesOnline – · Starter 1 · Growth 3 · Business 5 | PartialMulti-warehouse shipping, plus an optional Store Locator plugin | Dukaan: Dukaan markets "Multi-Warehouse: one store, multiple locations" for shipping from several warehouses, and a separate "Store Locator" plugin lets a merchant list offline store addresses. Neither reads as an integrated per-location catalog/team system the way Velodine's location model works. |
| Team seats & roles (owner/manager/viewer) per plan | YesOnline 1 · Starter 2 · Growth 5 · Business 15 | YesStaff accounts with role-based access | Dukaan: Homepage: "Add staff accounts, assign different roles" under its Scale Faster feature set. |
| WhatsApp & Instagram | |||
| Instagram automation & AI-driven conversations | YesBusiness plan and above | NoNo Instagram automation or AI-DM plugin found | Dukaan: Scanned Dukaan's full 87-plugin marketplace; nothing addresses Instagram comment/DM automation or AI-driven Instagram conversations. |
| WhatsApp automation & AI-driven conversations | YesBusiness plan and above | NoChat widget only, no automation or AI conversation flow | Dukaan: Dukaan's only WhatsApp integration found in its 87-plugin marketplace is a "WhatsApp Chat Bubble" plugin — a click-to-chat widget, with no keyword replies, lead-capture flow, or AI conversation feature. |
| Checkout & fulfillment | |||
| Online checkout / in-app payment collection | No | Yes | Velodine: Velodine is built around catalog browsing → structured enquiry → the seller follows up directly, not an in-app cart/checkout. This fits considered purchases (furniture, jewellery, tiles, textiles) where price or customization is usually discussed, not instant D2C impulse buys. Dukaan: Homepage: "Optimised Checkouts". The sample storefront runs a full add-to-cart-to-payment flow with Cash on Delivery as one option. |
| Shopping cart / multi-item checkout | Partial | Yes | Velodine: Velodine does have a multi-item cart — customers add several products, then submit one structured enquiry covering all of them. It stops there: no payment step, no order. Same reasoning as online checkout above. Dukaan: The sample storefront has a working multi-item cart with subtotal and a dedicated cart view. |
| Shipping/courier/fulfillment integration | No | YesDukaan Delivery pan-India courier network plus multi-warehouse shipping | Velodine: Velodine doesn't handle fulfillment — sellers arrange delivery directly with the customer after the enquiry, same as they do today. Dukaan: Homepage promotes "Dukaan delivery: your pan-India hassle-free shipping partner" and "Manage global deliveries"; the sample storefront shows a live delivery-window estimate. |
| Discount coupons / abandoned-cart recovery | Not applicable | PartialDiscount coupons confirmed; an automated abandoned-cart recovery flow was not independently confirmed | Velodine: Marked n/a, not no: these only make sense with a cart that leads to payment, which Velodine's enquiry cart deliberately doesn't (see online-checkout and shopping-cart above) — there's no checkout to apply a coupon at or an order to recover. Dukaan: The sample storefront has a working coupon-code entry at checkout, and the homepage cites "marketing tools and discounts to drive repeat orders" plus checkouts "optimised... to reduce abandonment rates" — but no specific automated abandoned-cart email/notification feature was confirmed. |
| Pricing | |||
| Pricing model | YesAnnual subscription — Online ₹4,999/yr · Starter ₹8,999/yr · Growth ₹17,999/yr · Business ₹34,999/yr | PartialTiered plans confirmed live; exact current tier names and fees not independently reconfirmed | Dukaan: Dukaan's pricing page is live with a Monthly/Yearly toggle and multiple plans, but the plan cards render client-side and weren't retrievable on this pass. A now-dated help-center article describes a freemium model where paid tiers reduce a per-transaction service fee, plus a custom-quote Enterprise tier — treat only as the general shape, not current numbers. Check mydukaan.io/pricing for today's plans and fees. |
| Free trial length | Yes14-day free trial, every plan | Not publicly documented | Dukaan: Dukaan's own marketing centres on an always-free entry tier ("Start free" / "Get your free online store in 30 seconds") rather than a stated fixed-length free trial of a paid plan, and no trial-day figure for Dukaan's own plans appears on its homepage or pricing page. Could not confirm whether moving to a paid tier includes any trial period — verify at mydukaan.io/pricing. |
If you recognise your business in the left column, Velodine's catalog (20 designs built for furniture, jewellery, tiles and textiles) and structured enquiry pipeline are worth trying against your own products before you decide either way.
Dukaan has historically run on a freemium, per-transaction-fee model rather than a flat plan price — a Dukaan help-center article described Free/Starter/Growth plans with per-transaction service fees stepping down from 4.99% to 1.99% by tier, though that article is old enough that we treat it as directional rather than current. Check mydukaan.io/pricing for today's actual plans and fees.
Velodine charges a flat price per plan instead of a per-transaction fee: Online ₹4,999/year · Starter ₹8,999/year · Growth ₹17,999/year · Business ₹34,999/year, each with a 14-day free trial of that exact plan so you can test it against real enquiries before paying anything.
Switching platforms only makes sense if the gap you're feeling is structural, not cosmetic. If Dukaan's checkout and cart are doing real work for your product, a plugin or theme change on Dukaan itself is probably the faster fix. If the actual problem is that your customers need a conversation before they buy and Dukaan's model doesn't have anywhere for that conversation to live, that's the specific gap a catalog-and-enquiry platform like Velodine is built to close.
Dukaan's cart leads to in-app checkout and payment. Velodine has its own multi-item cart too, but it leads to a structured enquiry that lands with the exact products attached and moves through a follow-up pipeline — there's no payment step at any point.
Yes — Velodine was built specifically for considered-purchase categories like furniture, jewellery, tiles and textiles, where price or customisation is usually discussed before a sale closes rather than paid for instantly in a cart.
Velodine doesn't process in-app payments at all — by design, not as a missing feature — so if you specifically need in-app checkout, Dukaan or another platform with in-app checkout stays the better fit.
Yes, that's the entire flow: a customer adds one or several products to Velodine's cart, then submits a single structured enquiry covering all of them, which moves through New, Contacted, Negotiating, Converted or Lost so the seller can follow up directly — there's no payment step at any point.
For a seller whose customers already message on WhatsApp, yes. Velodine's WhatsApp presence on the storefront is a click-to-chat link to the seller's number (a tenant turns it on; it's off by default), the same category of feature as Dukaan's WhatsApp Chat Bubble plugin. Plans that include WhatsApp automation go further, running keyword replies, lead capture and AI-driven conversations, not just a chat widget.
Velodine charges a flat per-plan price (Online ₹4,999/year · Starter ₹8,999/year · Growth ₹17,999/year · Business ₹34,999/year) rather than a per-transaction fee. Dukaan's current fees weren't independently confirmed in our last review — check mydukaan.io/pricing directly.
Velodine's physical-location support scales by plan: Online – · Starter 1 · Growth 3 · Business 5. A single catalog and team only genuinely spans more than one showroom once that count goes above one. Dukaan's multi-location support is shipping-side (multiple warehouses, plus an optional store-locator plugin).
Every Velodine plan includes a 14-day free trial of that exact plan, so you can test the catalog and enquiry pipeline before paying.
All trademarks, product names and company names mentioned above belong to their respective owners. Velodine has no affiliation with, and is not endorsed or sponsored by, Growthpond Technology Private Limited. Competitor features and pricing above are based on publicly available information as of 26 September 2026 and may have changed since — we link to Dukaan's own pricing page above wherever a specific figure is quoted. Velodine figures come directly from our own current plan limits and feature set. If you spot something that's out of date, please let us know and we'll correct it.
Bring in your own catalog and see how structured enquiries and follow-up work for a considered-purchase business. Multi-location support scales in on Growth plan and above (physical-location support by plan: Online – · Starter 1 · Growth 3 · Business 5) — a trial of Online or Starter won't show that part.
Dukaan's online storefront + checkout platform (mydukaan.io)
the Catalog feature inside the free WhatsApp Business app (not the paid WhatsApp Business Platform/API)
the Catalog feature inside the free WhatsApp Business app (not the paid WhatsApp Business Platform/API)
Instamojo's Online Store plans (Lite/Starter/Growth)
Instamojo's Online Store plans (Lite/Starter/Growth)